Company Overview
The Authentic Food Company is the leading supplier of international cuisine to the foodservice and convenience sectors.
The company has built an enviable reputation as market leader in supplying the finest international dishes to Pubs, Restaurants, Hotels, Travel and Leisure, Business and Industry across the UK and Europe.
Established in 1985 by Lak & Kamal Basran, The Authentic Food Company recently celebrated 20 years in business with a number of new appointments and a new strategic direction. The main changes have occurred in the sales and NPD departments with a view to developing the authentic brand in new sectors of the market.
Led by NPD Controller Lee Tynan, the team of executive chefs ensure every product meets the company's stringent requirements for quality and taste. All our chefs are experienced professionals with a passion for creating only the finest products which finally bear the AFC brand. Their experience spans top level restaurants, conference and banqueting, contract catering, hotel menu development and event catering.
Cindercone
Working with Cindercone fills me with confidence. Professional at all times, they are on hand every step of the way to ensure smooth implementation of my EDI projects. It is a massive benefit to have direct access to such knowledgeable and skilled people, always willing to provide assistance and guide you through the process with the utmost thought and precision.
As we increasingly dealt with more sophisticated trading partners at the Authentic Food Company, our requirements for electronic ordering and invoicing increased dramatically. We needed a completely unattended EDI solution, which was both flexible and powerful, but would not overburden our internal IT resource.
After examining the range of products available to us, we chose the Cindercone Magma solution. Magma allows us to meet the requirements of all our trading partners, and seamlessly integrates with our SAP ERP system to provide an automated flow of orders and invoices through our system; reducing the burden on our sales department and reducing the possibility of error.
As IT manager, Magma keeps me informed of any problems via the automated email system, and provides me with a full set of tools to managing and auditing the system .
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